Hyderabad: Video creators around the world have grown by leaps and bounds in the past decade and YouTube has been biggest supporter of this growth. Taking forward this commitment, YouTube on Thursday launched its first pop-up space in the country in Hyderabad.
The three-day event from October 5-7 in Ramoji Film City will empower young local language YouTube creators to create more engaging and richer content.
The event will provide creators an opportunity to produce content with access to professional high-end sets and departments.
It will train them on fundamentals and strategies used by experienced creators by providing workshops on the same and finally they will be able to collaborate with other creators and industry people. It has shortlisted 700 applicants for the event and it will have four workshops covering 400 creators and 18 productions will take place.
YouTube has planned 45 such pop-up spaces worldwide throughout this year and has nine permanent spaces globally, with one of them situated in Mumbai. Without divulging details about the pop-up’s held so far, Lance Podell, global head, YouTube Spaces said, “We envision these pop-ups as a platform to connect with our creators in that region and also to get a sense of what kind of roadmap should be planned in terms of physical spaces. The Mumbai space has seen over 7,500 creators visiting it in the last two years and 500 videos being produced.”
Some of the creators who are part of the event include Teluguone, Viva, Chai Bisket, Mahathalli, Kantri guyz, Kiraak hyderabadiz and Khelpedia. Podell also mentioned that in the last one year over 50 independent creators have hit the 1 million subscribers mark.
The online video community in India has been in existence for the last nine years and counts the country among the top 10 markets for video consumption and creation.
According to YouTube, 85 per cent of the content is watched through mobile and this has grown 400 per cent in the last one year. “Globally, 1.5 billion logged in users are added every month around the world and daily watched hours is 1 billion on YouTube,” said David Macdonald, head of Asia Pacific Spaces, YouTube.