Hyderabad: City-based Sristi Organic Foods will launch Jivati, its first restaurant that uses only organic products, next week. It will also launch its organic store on the same brand. These are coming up with an initial investment of Rs 2.5 crore. The company plans to set up 15 more restaurants and stores in Bengaluru, Chennai and Mumbai in the next one year and will involve an investment of Rs 40 crore, said Mahendra Bhardwaj Dalai.
“The use of organic products is catching up. However, fine dining with the use of organic products is still nascent. This is the opportunity we are looking to tap,” he said.
It will source about 150 commodities that are grown organically from the surrounding Shankarpally, Nasik in Maharashtra and other areas. The products can be tracked to its origin and will also have third party certifications.
“Many think that organic products are not good to taste. That is not true. Our restaurants will only use organic products,” he said adding that it also has plans to set up operations in the US and Australia, which have elaborate certification processes in place.
‘We have funded the venture on our own. We will be able to do so for the next phase of expansion too. We will look out for external funding from venture capital or private equity when we roll out our pan-India expansion,” said Dalai adding that it will work with more farmers even as it will source from organic players like Sresta and Terra Greens.
It will price its food and products about 30 more compared to non-organic products, he said.