Until now we have seen female stars juggling between Tamil, Malayalam and Telugu industries but these days, male superstars are set to dazzle in other languages.
While the trend was prevalent in 60s, 70s and early 80s, it waned off eventually. Once again, popular Telugu actors are making it a point to break linguistic barriers and are game for a risk.
The first among the lot is superstar Mahesh Babu, who has teamed up with director AR Murugaodss for a stylish actioner. Made on a staggering budget of Rs 100 crore, the film showcases Mahesh as intelligence officer.
The next in line is Allu Arjun, who recently confirmed his entry to Tamil cinema with the Lingusamy directorial. The film will start rolling after he completes his next release Duvvada Jagannadham aka DJ. “I was a Chennaiate. I was born and brought up in Chennai till my family shifted to Hyderabad. I have been contemplating to do a film in Kollywood for some time now. I am proficient in Tamil and will dub in my voice for the movie. The best part is none of my Telugu movies were remade in Kollywood,” says Bunny.
Trade pundits welcome this move and see this trend as an opportunity for better integration of both the industries in terms of trade and viewership. “Actors like Mahesh, Bunny, NTR and Prabhas draw huge following in Tamil as their Telugu films get good screen count there. When these actors star in a bilingual, it’s easy for producers to market the project in Telugu and Tamil states. If they get their diction right in Tamil, audience relate to the film well and enjoys it. The film will get decent openings owing to the crazy combination and it will work wonders provided the content is good enough,” reasons K Deepak, trade analyst.
For the actors, working in other languages also expands their fan base and create an ‘exclusive’ market for their films. “Films like Eega and Baahubali: The Conclusion opened new avenues for Telugu cinema in Tamil and other languages. Our stars have realised the potential of our cinema and are evincing an interest to star in Tamil and Malayalam films,” adds Deepak.
Prabhas, who is basking in the glory of Baahubali, has confirmed his next project as a trilingual in Telugu, Tamil and Hindi. Similarly, Manchu Vishnu is also foraying into Kollywood with a Telugu-Tamil bilingual.
With the trend is catching up, we expect more stars to embrace cross over cinema in the days to come.